Kings Avenue featured in HYPEBEAST x New Balance series The Local


HYPEBEAST x New Balance

Scott Campbell Examines the Past and Future of NYC's Undying Tattoo Culture


New Balance and HYPEBEAST present the next installment of The Local series featuring the new 247 silhouette.

Their latest episode is a journey through New York with renowned tattoo artist and our good friend Scott Campbell. Styled in the lightweight 247 Mid sneaker, the Saved Tattoo proprietor shared the history behind ’90s NYC tattoo culture and how it’s transformed into today’s vibrant scene.

From Kings Avenue on Bowery in Manhattan to Designs By Michael Angelo in Borough Park, Brooklyn, they visited artists throughout the city, learning about the old and new schools of tattooing, and experienced Campbell’s world through his lens.


 

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